Oct 16
BBC Partners With Adobe to Enhance BBC iPlayer
SAN JOSE, Calif. — Oct. 15, 2007 — The BBC and Adobe Systems Incorporated, today announced a strategic relationship around the delivery of Web video. By adopting Adobe Flash Player software, the BBC will make its free catch-up TV service — BBC iPlayer —available as a streaming service across Macintosh and Linux, as well as Windows, by the end of the year. The strategic relationship will also allow the BBC to provide a single consistent user experience for the majority of streamed video and audio content on bbc.co.uk.
The BBC iPlayer on-demand streaming service will complement the download service currently available. This non-exclusive relationship is part of the BBC’s strategy to reinvent bbc.co.uk, to ensure all its rich-media content is accessible to the widest audience possible.
Erik Huggers, BBC future media and technology group controller said, “I’m delighted to announce this strategic relationship with Adobe. It is important to ensure that BBC iPlayer is available on as many platforms as possible.”
Bruce Chizen, chief executive officer of Adobe added, “Adobe is driving the next generation of video delivery by accelerating the fusion of TV and the Internet. With more control over playback, interactivity and branding, the move to Flash Player compatible video will help the BBC to engage audiences by delivering a seamless, instant-on Web video experience.”
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