Nov 28
Brookstone Adds 3rd Dimension to Online Shopping
Nov 27, ‘07 — Naomi Kim of Reuters bring us the Brookstone story, which adds 3rd dimension to the online shopping.
“Consumers looking to avoid crowded malls and the tedium of online shopping can now shop in a virtual 3-dimensional store.
Specialty retailer Brookstone Inc. opened the virtual doors to its 3-dimensional store, which combines a Second Life-like visual experience with real merchandise customers can buy.
The virtual store replicates the look and layout of a real store. Customers can move through the aisles and browse and zoom on products using a mouse and keyboard. Detailed information is available by stopping in front of an item.
“We think it really appeals to a younger audience for us, a demographic probably 25 to 40… because of the almost gaming nature of it,” said Sweeney. Brookstone.com will still offer its wares in the conventional way, but offers the 3-D store as an alternative”. More at Reuters.
Brookstone 3D Online Store (Warning: On the next screen, you have to install -never heard before- Kinset shopping browser in order to browse the 3D store).
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