Dec 13
Dell, DSGi in Pan-European 12-Country Retail Agreement
ROUND ROCK, Texas –BUSINESS WIRE– Dec 13, ‘07 — Dell and DSG international plc (DSGi), one of Europe’s leading consumer electronics retailers, announced the availability of Dell notebook and desktop computers in DSGi stores.
Beginning in January 2008, DSGi and Dell customers will be able to buy a range of Dell notebooks and desktops through PC World, Currys and Currys.digital stores in the UK, as well as Dixons.co.uk online.
Customers will also be able to buy Dell products through the European network of DSGi store brands such as Electro World, PC City, and Elkjop. Customers can buy products in stores from Norway to Greece, and from Spain to Finland.
Dell also plans to sell systems through DSGi stores in the Czech Republic, Hungary, and Poland.
DSGi’s unique TechGuys services in the UK will be extended across the new Dell products, providing full IT customer service availability including telephone support, installation and set-up. DSG operates similar support services across its European operations.
With this agreement, Dell products will soon be available in more than 10,000 stores and on-line around the globe.
In the past several months Dell has announced relationships with Best Buy in the US, Carrefour in Europe, Staples in the US, Courts stores in Singapore, Gome stores in China, Bic Camera Inc. in Japan, Carphone Warehouse in the UK and Wal-Mart in the US, Canada, Brazil and Mexico.
The DSGi and Dell agreement will cover stores in UK, Ireland, Spain, Italy, Greece, Norway, Finland, Sweden, Denmark, Czech Republic, Hungary and Poland.