Dec 17
Philips Files Suit to Stop False Advertising Campaign for Braun Shaver
NEW YORK — Dec 17, `07 –BUSINESS WIRE– Philips Electronics today filed suit in the United States District Court for the Southern District of New York to stop Procter & Gamble and its Braun division from continuing its false and misleading advertising campaign promoting its “Pulsonic” line of electric shavers.
The lawsuit asks United States District Court Judge William H. Pauley to order Braun to halt its false advertisements and award damages to Philips. Among other false claims the lawsuit identifies, Philips’ Complaint focuses on Procter & Gamble’s contention that the Pulsonic uses sonic power to generate microvibrations to expose and shave more hair with every stroke. A Connecticut federal court rejected as scientifically baseless similar claims by The Gillette Company, now a division of Procter & Gamble.
The Complaint also attacks Braun’s claim that “9 out of 10” men voted Pulsonic the “best electric shaver they have ever tried” in a 2007 Men’s Health survey. The Complaint notes that the “survey,” in fact, was a scientifically uncontrolled sweepstakes in which Braun gave each participant a free Pulsonic, for which it usually charges the price of $250. BusinessWire.