Dec 19
MTV Games and Jerry Bruckheimer Announce Blockbuster Partnership to Develop Video Games
NEW YORK, Dec 19, `07 /PRNewswire/ — MTV Games, a division of Viacom’s MTV Networks, today announced an exclusive deal with internationally renowned motion picture and television producer Jerry Bruckheimer to develop and create new and original video games, marking his first official foray into the gaming world.
As part of this landmark agreement, Bruckheimer will build a game incubation studio with MTV Games, where a team of experienced video game experts, artists and storytellers will seek out and deliver new game concepts and intellectual property.
By joining MTV Games with Bruckheimer’s blockbuster track record for creating successful entertainment properties in film and television, both new and experienced gamers can expect what promises to be some of the most entertaining, challenging, and unique games.
MTV Networks will support this venture across all its broadcast and digital platforms including CMT, MTV, Spike and VH1. Gaming is a focal point of MTV Networks’ overall vertical entertainment strategy of super-serving its core audiences with engaging experiences across multiple platforms.
In August of 2007, the company announced that it will invest more than $500 million over the next two years in the development and distribution of its Interactive Entertainment and Video Game business. MTV Games’ recently released Rock Band from developers, Harmonix, which MTV Networks acquired in 2006. More at Viacom.