By DIONNE SEARCEY and DANA CIMILLUCA of The WSJ — October 24, ‘07 — AT&T Inc. has been circling the satellite-television sector for several years, contemplating a bid for one of the two major players. Now, with consolidation in the telephone industry mostly done, AT&T appears to be getting ready to swoop in.
AT&T has been consulting lawyers in Washington about how long it would take to get government approval to purchase either EchoStar or DirecTV, people familiar with the matter said. If it does make a bid for one of the satellite providers, AT&T could unveil the offer before year’s end in hopes of getting federal antitrust officials to approve the combination before a new administration takes over, these people say.
A final decision on a bid hasn’t been made. AT&T hasn’t even decided which satellite-TV firm to go after, although a purchase of EchoStar, of Englewood, Colo., could be easier to undertake because it has a less-complicated ownership situation. There also isn’t any guarantee that either company would be available.
But what AT&T shareholders and other investors are likely to focus on is the potential cost of a deal — between $30 billion and $40 billion, depending on the target — and the San Antonio telecommunications giant’s ability to absorb another acquisition after last year’s purchase of BellSouth Corp.
Talk about AT&T’s interest in a satellite-TV firm has swirled for several years, as the company, like rival Verizon, has made a big push into offering television service to counter cable-TV operators’ push into phone service. AT&T announced that through the third quarter, it had signed up 126,000 subscribers for its “U-verse” TV service, which uses Internet-based technology. The company says it will offer U-verse to 18 million homes by the end of next year, a project estimated to cost $6.5 billion.
A satellite deal would give AT&T a way of fending off rival cable operators luring customers with low-priced bundles of phone, TV and high-speed Internet services. A purchase also would allow AT&T to negotiate less expensive content deals for its TV service. And it would save AT&T the cost of rolling out U-verse in certain parts of the company’s expansive territory where laying the fiber optics is expensive.
Still, the premium AT&T would have to pay to land a satellite concern may offset those cost savings. Of the two satellite firms, DirecTV, which has 16.3 million customers in the U.S., versus EchoStar’s 13.6 million, would be cheapest as measured by a multiple of its earnings. DirecTV, of El Segundo, Calif., has a market value of about $30 billion, roughly 21 times earnings for the past 12 months.
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