TechLuver.com

NEW YORK, Dec 19, `07 /PRNewswire/ — MTV Games, a division of Viacom’s MTV Networks, today announced an exclusive deal with internationally renowned motion picture and television producer Jerry Bruckheimer to develop and create new and original video games, marking his first official foray into the gaming world.

As part of this landmark agreement, Bruckheimer will build a game incubation studio with MTV Games, where a team of experienced video game experts, artists and storytellers will seek out and deliver new game concepts and intellectual property.

By joining MTV Games with Bruckheimer’s blockbuster track record for creating successful entertainment properties in film and television, both new and experienced gamers can expect what promises to be some of the most entertaining, challenging, and unique games.

MTV Networks will support this venture across all its broadcast and digital platforms including CMT, MTV, Spike and VH1. Gaming is a focal point of MTV Networks’ overall vertical entertainment strategy of super-serving its core audiences with engaging experiences across multiple platforms.

In August of 2007, the company announced that it will invest more than $500 million over the next two years in the development and distribution of its Interactive Entertainment and Video Game business. MTV Games’ recently released Rock Band from developers, Harmonix, which MTV Networks acquired in 2006. More at Viacom.

Companies sign landmark multi-year deal to collaborate on content distribution, advertising, event promotions and gaming

Microsoft’s Atlas to become exclusive ad serving platform for Viacom US web sites

NEW YORK and REDMOND, Wash — Dec 19, `07 /PRNewswire-FirstCall/ — Viacom and Microsoft today announced a broad-based, strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years.

The comprehensive agreement spans across the two companies and includes a number of significant components. Among them:

– Microsoft will license, on a non-exclusive basis, long and short-form television and theatrical content from across Viacom’s cable network
and motion picture businesses, including MTV, Comedy Central, BET and Paramount Pictures for use on Microsoft properties such as MSN and Xbox 360.

– Microsoft’s Atlas division will become the ad server for Viacom’s US websites and Microsoft will have the exclusive right to sell remnant
display advertising inventory on Viacom’s US websites.

– Microsoft will buy advertising on Viacom broadcast and online networks over a five-year period and the companies will work together on
promotions and sponsorships for MTV Networks and BET Networks award shows;

– Viacom will work with Microsoft on opportunities to become a preferred publishing partner across Microsoft’s casual gaming platforms.

Detailed financial terms were not disclosed, but the deal has a projected base value of approximately $500 million in financial considerations and business services between the two companies over the initial five-year length of the agreement.

The deal includes a combination of revenue sharing provisions, guarantees and content licensing agreements.More at Viacom.