Amsterdam, The Netherlands — Dec 04, ‘07 — At the annual Nokia World conference today, Nokia Oyj announced it has agreed with the world’s largest music group Universal to offer free 12-month access to Universal artists’ music for buyers of Nokia’s music phones.
The world’s top cellphone maker said it has signed up Universal Music Group International, owned by French media giant Vivendi, for its new “Comes With Music” offering and is eyeing similar deals with other labels before the offer starts in the second half of 2008.
Nokia said the new offering would differ from other packages on the market as consumers can keep all the music they have downloaded for free during the 12 month period.
“We set out to create the music experience that people are telling us they are looking for - all the music they want in the form of unlimited downloads to their mobile device and PC,” said Anssi Vanjoki, Executive Vice President and General Manager, Multimedia, Nokia.
“Even if you listened to music 24 hours a day, seven days a week, you would still only scratch the surface of the music that we’re making available. Comes with Music fulfils our dream to give consumers all the music they want, wherever they want it, while rewarding the artists who create it.”
“The financial barrier to try new music is completely removed. It fundamentally changes a lot of business logic in the music industry,” said Nokia spokesman Damian Stathonikos. The free access to new music could hurt peer-to-peer networking while also raising pressure on Apple Inc.
Nokia outlines its vision of Internet evolution and commitment to environmental sustainability:
Ovi - your personal dashboard to life
Nokia also gave further details of the upcoming Ovi Internet services environment. Ovi, meaning ‘door’ in Finnish, enables consumers to easily access their existing social network and content, acting as a dashboard to a person’s life.
“Ovi combines the mobile, PC and web environments into an easy to use experience with common user interface elements that provide consistency and simplicity,” said Vanjoki. “We started the Ovi services rollout with the individual services in navigation, music and games, and the next step is to provide an integrated experience. The complete Ovi environment and new services will be rolled out continuously throughout 2008.”
Towards greater environmental sustainability
Nokia also outlined its long heritage in addressing environmental issues and commitment to driving new initiatives in the mobile industry in areas such as energy efficiency, materials used in products, take back, recycling, and packaging. This was against the background of the launch of the Nokia 3110 Evolve, a mobile device with bio-covers made from more than 50% renewable material. The device is presented in a small package made of 60% recycled content and it comes with Nokia’s most energy efficient charger yet, using 94% less energy than the Energy Star requirements. More at Nokia.