Nov 27, ‘07 — Google wants to offer consumers a new way to store their files on its hard drives, in a strategy that could accelerate a shift to Web-based computing and intensify the Internet company’s competition with Microsoft. Says Kevin J Delaney and Vauhini Vara of The Wall Street Journal.
The WSJ further writes, “Google is preparing a service that would let users store on its computers essentially all of the files they might keep on their personal-computer hard drives — such as word-processing documents, digital music, video clips and images, say people familiar with the matter. The service could let users access their files via the Internet from different computers and mobile devices when they sign on with a password, and share them online with friends. It could be released as early as a few months from now, one of the people said.
Google’s push underlines a shift in how businesses and consumers approach computing. They are increasingly using the Web to access applications and files stored in massive computer data centers operated by tech companies such as Salesforce.com, Microsoft and Google. Such arrangements, made possible by high-speed Internet connections between homes, offices and data centers, aim to ease users’ technology headaches and, in some cases, cut their costs.
Other companies offer various Internet-based file storage services, but most have been slow to catch on with businesses and consumers. Some offerings, such as Yahoo’s Briefcase Web-based storage service, require users to go to a Web page and click through a few screens to upload a new file and set various limits.
For its part, Microsoft offers a test version of a service called Windows Live SkyDrive with one gigabyte of free storage.
Google faces hurdles on issues such as data privacy, copyright, the economics of adding storage capacity and the technical challenges of offering service without interruption.
For Google, one advantage of offering a broad data-storage service would be to potentially draw consumers to existing Google services that compete with Microsoft’s Office applications suite, which includes Word, Outlook and Excel.
The company has been tackling technical issues including how to get the storage service to work seamlessly with software on users’ computers so it appears like just another hard drive, say the people familiar with the matter.
A document Google inadvertently released on the Web in March 2006 said it was moving toward being able to “store 100% of user data,” citing “emails, Web history, pictures, bookmarks” as a few examples. The document referred to what appeared to be unannounced Google initiatives, including one dubbed “GDrive” and said they could help compete with Microsoft.” More at WSJ.